KOOTH is a unique service that provides vulnerable young people, who have emotional or mental health problems, with support when they need it most. Offering online counselling to young people aged 11-23, Kooth engages with hard-to-reach young people in a way that other services can't - counselling services via an online chat platform.
Relish has developed the brand identity and is currently developing on and offline communication materials to support the rebrand.
In order to appeal to a diverse, younger audience, Relish found flexible use of colour adds the casual playfulness the brand needed to communicate to its target audience.
- Brand identity